- Responsible for all marketing-related products.
- Built marketing infrastructure which supports all marketing activities. It generates coupons and discounts of various terms that can be delivered in regular promotions, event marketing projects and pushes, with minimum configurations. The infrastructure also ensures all marketing activities are financial compliance and traceable.
- Built customized marketing tools by integrating promotion, ordering, transaction, and management processes and implemented in various channels such as service providers and local partners.
- Designed a self-service tool for quick launch of campaign pages with no development work.
- Designed user recommendation and credit rewarding system to accelerate growth.
Established analysis framework and regular reporting system for group-buying business.
- Anti-fraud projects against faked sales and cheating of subsidies.
- Anti-fraud projects against click-farming behaviors in App promotion.
- Evaluation of traffic purchasing.
- Evaluation of marketing activities.
- Strategic planning.
- Drafting and monitoring KPIs for various departments.
Part of project experiences:
- Tariff Planning for China Telecom.
- Strategic Planning for CMCC Jilin.
- Call Center Efficiency Optimization for CMCC Southern Base.
- SIM Card Promotion Strategy for China Mobile.
- Competitive Pricing Method for 4G Products for China Telecom.
- Diffusion Model and Market Prediction for LTE Telecommunication in China.